TRIZ: The Science of Breakthrough Innovation
WHAT IS TRIZ
TRIZ is a powerful systematic approach to innovation and creative problem-solving. It is based on the analysis of hundreds of thousands of patents, as well as the evolution of successful products and processes, to identify the common principles behind inventive solutions.
WHY TRIZ OUTPERFORMS TRADITIONAL METHODS
Unlike conventional brainstorming or trial-and-error approaches that rely on random inspiration, TRIZ provides a structured methodology with predictable results. This science-based framework helps you:
Resolve seemingly impossible contradictions – such as making smartphones thinner yet more durable, or creating manufacturing processes that are both energy-efficient and high-output
Apply time-tested innovation principles – instead of reinventing the wheel, you can use the same problem-solving methods that work across many different industries and situations
Cut development time significantly – what traditionally required months or even years of iterations can now be solved in weeks or even days, giving you a substantial head start in competitive markets
REAL-WORLD IMPACT
Global innovation leaders including Samsung, Intel, Boeing, and Procter & Gamble rely on TRIZ to:
Reduce development costs and timelines (from years to weeks)
Generate patentable innovations with competitive advantage
Systematically improve products and processes
WHO BENEFITS FROM TRIZ?
Whether you’re an engineer tackling technical challenges, a product manager seeking differentiation, a designer creating next-generation solutions, or an entrepreneur disrupting markets, TRIZ transforms your innovation capabilities from unpredictable to reliable.
