Teams often grapple with long-standing problems, turning to brainstorming as their go-to approach. Picture it: a board, markers darting across its surface, voices tossing out ideas in a lively buzz. The energy feels palpable, full of promise. But an hour later, the team is left with a scatter of ideas that miss the desirable outcome.

In this post, we’ll dive into how this science-backed methodology, derived from the analysis of successful patents and product evolution, helps businesses overcome challenges and accelerate breakthroughs.

This is Part 2 in a series of essays on the identification of new growth opportunities via innovation. Part 1 can be found here.

This is Part 3 in a series of essays on the identification on new growth opportunities via innovatiоn.

Ours is a time of uncertainty and anxiety. Many of us are worried about an impending recession and understandably tightening our purse strings.