Leadership team

Simon S. Litvin, Ph.D., TRIZ Master

Chief executive officer/PRESIDENT


Dr. Litvin is one of the founders of GEN TRIZ and is responsible for the quality of its innovation services. He drives the ongoing development, testing and implementation of GEN TRIZ's methodology, and supervises GEN TRIZ's Global Knowledge Network of experts. Dr. Litvin has led dozens of innovation projects for Fortune 1000 companies worldwide including Alcoa, British American Tobacco, Chiquita, Clorox and Covidien. He is also the CEO of Algorithm, GEN TRIZ's technical innovation center in St. Petersburg, Russia.

Prior to joining GEN TRIZ, Dr. Litvin served as Executive Vice President and Chief Scientist of Pragmatic Vision International (PVI). At PVI, he developed more than 100 breakthrough technologies for the company's delivery system in Russia and Israel. Before PVI, he served as Vice President at Invention Machine Corporation where he led numerous international consulting projects for Fortune 500 companies such as P&G, Motorola and Intel.

Dr. Litvin is one of the world's foremost experts on Open Innovation, Value Engineering, and TRIZ. He has more than 35 years of experience developing, teaching, and implementing innovation methods.

He is Vice President, R&D of International TRIZ Association and Chairman of TRIZ Master Certification Board. He is also a member of the Altshuller Institute for TRIZ Studies, USA and European TRIZ Association (ETRIA).

Dr. Litvin is the author of over 20 patents, nearly 100 scientific and academic articles, and six books.

Education & Professional Certifications

Dr. Litvin earned his M.S.C.E from State Marine University in St. Petersburg, Russia. He holds a Ph.D. in Mechanical Engineering from the Russian Academy of Science, The Institute of Science of Machine Problems in St. Petersburg, Russia. Dr. Litvin earned a TRIZ Master diploma from the International TRIZ Association.

Alex Lyubomirskiy, TRIZ Master



Mr. Lyubomirskiy is a leading GEN TRIZ innovation expert and project facilitator in the application of GEN TRIZ's proprietary methodology. Mr. Lyubomirskiy has conducted hundreds of GEN TRIZ methodology workshops for Fortune 1000 clients including General Electric, Intel, Procter & Gamble, Siemens and Wrigley. He has also made important contributions to the development of GEN TRIZ's methodology tools, including Evolutionary Trends, S-Curve Analysis and Innovation Planning.

Mr. Lyubomirskiy is a member of the Expert Council of the International TRIZ Association (MATRIZ), the R&D Council of MATRIZ, the TRIZ Journal Editorial Board, and the Altshuller's Institute.

Mr. Lyubomirskiy is the author of over 15 patents and numerous academic articles.

Education & Professional Certifications

Mr. Lyubomirskiy holds a Master of Science in Metallurgy from St. Petersburg State Polytechnic University. He also holds a degree from the University of Inventive Thinking. Mr. Lyubomirskiy is a certified TRIZ Master. He was presented this certification by the founder of TRIZ, Genrich Altshuller.

Oleg Yu. Abramov, Ph.D., TRIZ Master

Senior Principal


Dr. Abramov manages innovation project teams and has worked with dozens of world-class companies including Intel, Honda, Owens Illinois, Hilti and Xerox. Dr. Abramov has been instrumental to the development of GEN TRIZ's proprietary methodology and has authored several published articles on its tools and applications.

Prior to GEN TRIZ, Dr. Abramov worked as an Associate Professor at Saint Petersburg Electrotechnical University. He is the author of 27 patents.

Education & Professional Certifications

Dr. Abramov holds a Ph.D. in Telecommunications, and a Master of Radio Engineering from Saint Petersburg Electrotechnical University. Dr. Abramov is a TRIZ Master.