The TRIZ Paradigm is a shift from trial-and-error problem solving to a structured, systematic approach to innovation. It’s based on the idea that inventive solutions follow repeatable patterns — not random sparks of genius. By studying millions of patents, TRIZ identifies principles, contradictions, and trends that help solve complex problems creatively and efficiently across industries.
Teams often grapple with long-standing problems, turning to brainstorming as their go-to approach. Picture it: a board, markers darting across its surface, voices tossing out ideas in a lively buzz. The energy feels palpable, full of promise. But an hour later, the team is left with a scatter of ideas that miss the desirable outcome.
In this post, we’ll dive into how this science-backed methodology, derived from the analysis of successful patents and product evolution, helps businesses overcome challenges and accelerate breakthroughs.
This is Part 2 in a series of essays on the identification of new growth opportunities via innovation. Part 1 can be found here.
